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Quoting or emphasizing words or phrases. 马克·艾略特·扎克伯格（英文：mark elliot zuckerberg），1984年5月14日生于美国纽约州白原市，社交网站facebook（脸书）的创始人兼首席执行官，被人们冠以“第二盖茨”的美誉。扎克.

The typography rules are however a bit different. The main usage of quotation marks is the same in both languages:

Mark Allen Obituary Knoxville, TN