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Conversion values help you measure and optimize the true business impact of your ad campaigns more accurately. A conversion is created from a google analytics key event and provides a consistent way of measuring important actions in both google analytics and google ads. Create google ads conversions you can create a conversion in google ads from a google analytics key event and manage its settings through the google ads and google analytics.

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A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call.

If you’re tracking a conversion action but don’t want to include its data in the column, you can uncheck this setting.

Tracking conversion actions lets you see how your. Conversion goals help you organize your conversion actions so that you can more easily optimize toward your advertising objectives. If you assign values to your conversions, you'll be able to learn the total. Affecter des valeurs à vos conversions vous.